Using Your Passion for Business to Make a Difference & Get an ROI
Being an entrepreneur isn’t easy, but for many it’s a worthwhile calling. Most of the time, entrepreneurs don’t find as much fulfillment working for someone else. Or what they want to do isn’t easily available in the job market where they live.
Whatever reason led you to taking that first step towards investing in yourself and your future, you know that this is something you feel called to do. You want to make a profit for yourself, while also making a difference in the world.
So how do you go about this?
As an entrepreneur, your main goal is to turn your passion into profit. By selling your services or products to others, you are benefitting them and also yourself.
The world is full of dreamers, but oftentimes it’s difficult to manifest those dreams into a concrete business. It requires passion, strategy, and discipline, as well as the desire to make a difference for yourself and your community.
ROIs stands for Return on Investment. Return on investment means that you invest into something and it comes back to you at a higher value than what you put in. Most of the time, this is referring to a monetary investment.
Return on investments are crucial to the survival of businesses. Without a return, your business can’t survive or grow.
ROI is obtained in several ways. One of the ways is through profit. The money your business generates is a ROI that most people are familiar with. It’s the reason people start businesses in the first place, to have the freedom to make money while working for themselves.
Other forms of ROI include hiring employees who turn out to be valuable assets for your company, investing in equipment to increase productivity, and updating software and other tools to help your business operate smoother and leaves more potential to grow into something bigger.
Is there a need in your community? Maybe you need more funding for education, or your community lacks a resource center for the homeless. No community is perfect, and there is always a need. One way to make a difference is to find that need and help to fill it.
Offer donation stickers or a donation jar at your check out counter, or give some of your profits to a specific local cause. Or help by investing your time, and demonstrating to the community that you care about them. By supporting the community, the community will feel inclined to help support you as well.
Donating to charity is a wonderful way to use your business to make a difference. Spreading awareness about certain issues, and choosing a charity that helps solve those issues will help others to see where their dollars are going to. Not only do customers love to support businesses who donate to charity, but it will help you feel good about it as well.
You can even choose a charity each month to focus on, or have one specific charity that you always donate to. Make sure to do your research before deciding where to donate your money to, because you want to make sure your donations are positively impacting those in need while also reflecting your values to the community.
You can make a difference with your business just by solving a problem, therefore making a difference in your community or industry.
If you want to solve a problem with your business, but not sure how to do that, take an inventory of your current business. What gaps are there in your industry, and is there a way to niche down in your business to fill those gaps? Is there an easy way to modify what you are already doing that can solve a problem while also being fulfilling to you?
While your business doesn’t have to solve a unique problem that others like it don’t solve, it can prove to be an interesting way to stand out from the crowd. But at the end of the day, this business is for you. Don’t change something just to stand out, make sure your reasoning is strong enough to stick.
Starting and running a business is no easy thing. Here at Biz to Biz, we understand the challenges that you can face as an entrepreneur. We pride ourselves on helping others with their business goals by providing a networking group that is referral and growth focused. We know you have the potential to succeed and we want to see you do it! Learn more about our chapters here.
We also partner with entrepreneurs to build Biz to Biz Chapters across the United States. If you are looking for an opportunity that brings the strategy, a proven method, and the tools for success, you can learn more about our partner program here.
